{"id":5843,"date":"2026-07-28T10:00:07","date_gmt":"2026-07-28T08:00:07","guid":{"rendered":"https:\/\/wehkamplogistiek.nl\/?page_id=5843"},"modified":"2026-07-28T10:25:41","modified_gmt":"2026-07-28T08:25:41","slug":"frequently-asked-questions-ai","status":"publish","type":"page","link":"https:\/\/wehkamplogistiek.nl\/en\/frequently-asked-questions-ai\/","title":{"rendered":"Faq AI-generated content"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Frequently Asked Questions: AI-generated content<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;96px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"q_image_with_text_over q_iwto_hover\"><div class=\"shader\" ><\/div><div class=\"shader_hover\" style=\"background-color: rgba(0,0,0,0.05)\"><\/div><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/app-screens.png\" alt=\"\" \/><div class=\"text\"><table><tr><td><h2 class=\"caption no_icon\" style=\"\">AI-generated content<\/h2><\/td><\/tr><\/table><table><tr><td><div class=\"desc\"><\/div><\/td><\/tr><\/table><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"qode-accordion-holder clearfix qode-accordion qode-initial \">\n\t<h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        1. Why is Wehkamp requesting this information?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">The European AI Regulation comes into effect on August 2, 2026. This law requires webshops to transparently inform consumers when images, videos, or audio fragments have been generated using AI. To comply with this law as a platform, we need your assistance in correctly marking your source files.<\/span>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        2. Which content specifically falls under the transparency obligation?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">The reporting requirement applies to (photo)realistic images, videos, and audio fragments that have been generated by AI or significantly manipulated, and which may appear real or truthful to the consumer. These are referred to as &#8216;deepfakes&#8217; in the AI Act. This includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fully synthetic models that strikingly resemble existing or realistic persons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product images, interiors, or backgrounds fully generated by AI that are presented as real photographs.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        3. Do I also need to report standard photo editing or light retouching?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">No. Subtle, technical adjustments using AI do not need to be reported, as long as they do not mislead the consumer about the true characteristics or fit of the product. Examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color corrections and adjusting lighting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Removing blemishes or imperfections (retouching).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cropping or isolating a background.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Please note: If you are unsure whether an AI edit is too drastic, we advise that you mark the image as AI-Content.<\/span><\/i>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        4. How do I technically indicate that an image is AI-generated?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">To comply with the transparency obligations regarding AI-generated content, we request that you provide the files with the correct IPTC metadata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We ask you to provide AI-generated images with the appropriate industry-standard metadata yourself. This enables our systems to automatically recognize the images and apply the required visual AI label, without you having to visually edit the image yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must include the following specific IPTC\/XMP tag in the source files before delivering them to us:<\/span><\/p>\n<p><em>Specific Metadata Configuration<\/em><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metadata Field:<\/b><\/td>\n<td><span style=\"font-weight: 400;\">DigitalSourceType<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>IPTC\/XMP Path:<\/b><\/td>\n<td><span style=\"font-weight: 400;\">XMP-iptcExt:DigitalSourceType<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Required Value:<\/b><\/td>\n<td><a href=\"http:\/\/cv.iptc.org\/newscodes\/digitalsourcetype\/trainedAlgorithmicMedia\"><span style=\"font-weight: 400;\">http:\/\/cv.iptc.org\/newscodes\/digitalsourcetype\/trainedAlgorithmicMedia<\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><b>Definition (IPTC):<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8220;The image was created using a model derived from sampled content.&#8221;<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        5. What happens after I provide the metadata?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">As soon as your image with the correct metadata is loaded into our systems, we will ensure that our AI label is automatically displayed over the image on our webshop. You do not need to worry about this further.<\/span>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        6. Do I have to visually add the AI label myself?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">No, we will do this for you. We want to use the same AI label for all our content across the entire website. This allows the customer to immediately recognize that it is AI-Content.<\/span>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        7. What if I supply the images via a network such as FashionCloud?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">You can use the native capabilities and fields within the FashionCloud platform to directly mark your images as AI-generated. When the images are supplied and tagged this way via FashionCloud, this information is automatically adopted by our system. In that case, you do not need to manually inject the IPTC metadata into the individual image files; our systems automatically process the data supplied via FashionCloud correctly to label them as Generated with AI.<\/span>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        8. What if I share the images via other networks such as Rithum, Tradebyte, or Channelengine?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">In addition to labeling the images in the metadata, we ask you to adhere to the standards prescribed by these types of intermediary parties. It is important that you follow the method described by these parties.<\/span>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        9. What does the AI label look like?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">The AI label is a rectangle with the text \u201cAI-beeld\u201d. This is automatically displayed on the product detail page over images in the gallery.<\/span><\/p>\n<p><a href=\"https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/PDP-small-1-157x300.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5873\" src=\"https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/PDP-small-1-157x300.png\" alt=\"\" width=\"157\" height=\"300\" srcset=\"https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/PDP-small-1-157x300.png 157w, https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/PDP-small-1.png 375w\" sizes=\"auto, (max-width: 157px) 100vw, 157px\" \/><\/a><a href=\"https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/AI-beeld.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5875\" src=\"https:\/\/wehkamplogistiek.nl\/wp-content\/uploads\/2026\/07\/AI-beeld.png\" alt=\"\" width=\"67\" height=\"24\" \/><\/a>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        10. From when do I need to send this metadata?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">This procedure will apply to all new visual material you supply to us starting from August 2, 2026. We advise you to prepare your designers and technical systems for this in time.<\/span>[\/vc_column_text]    <\/div>\n<\/div><h4 class=\"clearfix qode-title-holder\">\n<span class=\"qode-tab-title\">\n\t    <span class=\"qode-tab-title-inner\">\n        11. What are the consequences if I do not provide this information or provide it incorrectly?    <\/span>\n<\/span>\n<span class=\"qode-accordion-mark\">\n    <span class=\"qode-accordion-mark-icon\">\n        <span class=\"icon_plus\"><\/span>\n        <span class=\"icon_minus-06\"><\/span>\n    <\/span>\n<\/span>\n<\/h4>\n<div  class=\"qode-accordion-content \" >\n    <div class=\"qode-accordion-content-inner\">\n        [vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">As a partner, you are responsible for the correct supply of product information and images. Failure to comply with these rules may lead to a breach of contractual provisions and non-compliance with the AI Act and consumer law.<\/span>[\/vc_column_text]    <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] Frequently Asked Questions: AI-generated content [\/vc_column_text][vc_empty_space height=&#8221;96px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":2045,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-5843","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/pages\/5843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/users\/2045"}],"replies":[{"embeddable":true,"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/comments?post=5843"}],"version-history":[{"count":7,"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/pages\/5843\/revisions"}],"predecessor-version":[{"id":5880,"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/pages\/5843\/revisions\/5880"}],"wp:attachment":[{"href":"https:\/\/wehkamplogistiek.nl\/en\/wp-json\/wp\/v2\/media?parent=5843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}